Co-existence of High Fashion & Purpose
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Studio Ishika Rathi
Studio Ishika Rathi is a luxury womenswear prét brand, specializing in contemporary occasion and resort wear, catering to the lifestyle needs of the urban Indian women. The point of distinction of the brand is its fabric. All garments of studio Ishika Rathi flaunt Indian handlooms adorned with meticulous hand-craftmanship in an avatar familiar to the urban city lifestyle, making a solid fashion statement, eased with comfort and glorified by purpose.
The brand aims to create an organic and genuine demand for Indian textiles as a mainstream high-fashion choice without being preachy and letting the design speak for itself. The brand mindfully re-interprets indigenous Indian textiles and handcrafting practices in a new-age avatar, to create sophisticated urban clothing that aligns with contemporary lifestyle and fashion demand, to ultimately leverage the influence of luxury fashion to create an impact in the domains of environmental and cultural sustainability, culture preservation and rural development.
The Origin Story
About the Designer
"Hey there! I am Ishika Rathi, founder & designer of Studio Ishika Rathi, a community that embodies the very soul of my design language and creative expression.
My work is driven by a growing love for Indian handlooms and handicrafts. I developed an interest for indegenous crafts during my early years of fashion education in NIFT Hyderabad which only grew stronger during my pursuit of higher studies in NIFT Mumbai. Through academic explorations and hands-on projects, I developed a sensitivity towards material, process, and the wisdom embedded in traditional making. Furthermore, my industry experience in the luxury domain enhanced my skill of textile ornamentation and surface explorations.
My design experiences and interests have enabled me to recognize my calling as a designer, which is to re-contextualise the Indian crafts for the contemporary times, especially for the modern Indian market.
I understand fashion to be more than glamour. I view it as a 'Force for Change', which I wish to channel through my platform of Studio Ishika Rathi, to make sustainable contributions to rural livelihoods, environmental well-being, and the preservation of cultural practices rooted in our land, all while creating stand-out fashion Statements."
